Priya Raman
Former VP Marketing, enterprise SaaS
Led product marketing through two category launches and a $0–$80M ARR run. Teaches positioning, pricing, and GTM strategy.
About us
Silicon Valley marketing, taught by the people who actually do it
We started as a small workshop for founders in Palo Alto. Today we teach the same operating system to thousands of marketers and founders across more than thirty countries.
Mission
To make the marketing strategies used by the world's best technology companies accessible to founders, marketers, and professionals everywhere.
Vision
A generation of operators outside the Bay Area building products that compete globally — because the playbooks are no longer hidden behind a zip code.
Teaching philosophy
Learn by doing, on your own product. Every module produces an artefact, every artefact gets feedback, and every framework is one we still use in practice.
Why Silicon Valley?
Because the constraints there force better systems
Fast markets, high expectations, and short runways produce marketing that has to work. That pressure created the frameworks we teach.
Silicon Valley's advantage was never a secret channel or a bigger budget. It is a culture where marketing is treated as a system: research feeds positioning, positioning feeds messaging and pricing, and experimentation decides what scales.
None of that is geographically bound. With AI collapsing the cost of research and production, a five-person team in Lagos, Lisbon, or Lima can run the same operating system as a company on Sand Hill Road. Our job is to teach it plainly and hold you to a high standard while you practise.
Our values
What we hold ourselves to
Practice over theory
Every module ends in an artefact you can use at work on Monday.
Evidence over opinion
We teach decisions grounded in research and measurement.
Access over exclusivity
World-class marketing education should not depend on your postcode.
Craft over volume
Fewer, better campaigns beat more noise. We teach taste alongside tactics.
AI as leverage
AI should expand what a small team can do, not replace judgement.
Operator-led
Everything is taught by people who currently do the work.
Meet the team
Operators in the classroom
Our instructors still practise. That is the only credential we hire for.
Erik Lindqvist
Growth lead, developer tools
Built product-led growth loops for a developer platform used by 400k engineers. Teaches experimentation and growth systems.
Anna Whitfield
CMO in residence
Three-time startup CMO across marketplaces and fintech. Teaches marketing leadership, metrics, and executive storytelling.
Daniel Cho
AI marketing architect
Designs AI research and content pipelines for lean marketing teams. Teaches the AI workflow track and capstone reviews.
Timeline
How we got here
2019
First cohort
A 12-person workshop for founders in Palo Alto on positioning and launches.
2021
Online cohorts
The curriculum went fully remote, reaching learners in 30+ countries.
2023
Self-paced library
On-demand curriculum launched with lifetime access and downloadable frameworks.
2024
AI track
The AI workflow modules were added after a year of internal testing.
2026
AI Marketing Capstone
Our flagship program: coaching, capstone project, and certification.
Start Building Silicon Valley-Level Marketing Skills Today
Join founders, product marketers, and growth teams learning the systems behind the world's fastest-growing technology companies.
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