Self-Paced
Perfect for independent learners.
$250one-time
Learn at your own pace
- On-demand videos
- Lifetime access
- Downloadable resources
- Community access
Three ways to learn
Pick the program that fits how you work
Same curriculum, three levels of support. Every program is built around applying the work to your own product and market.
Real-Time Cohort
For professionals wanting live instruction.
$1,500per cohort
6 weeks, live
- Weekly live sessions
- Office hours
- Assignments
- Peer discussions
- Instructor feedback
AI Marketing Capstone
Most PopularThe full program, with coaching and a portfolio-ready capstone.
$2,500per cohort
10 weeks, live + coaching
- Everything in Real-Time
- Build a complete AI-powered marketing strategy
- Capstone project
- Personalized coaching
- Portfolio-ready work
- Certificate
Comparison
Compare every program side by side
Price, duration, live instruction, projects, AI training, coaching, and certification.
| Compare | Self-Paced | Real-Time Cohort | AI Marketing CapstoneMost popular |
|---|---|---|---|
| Price | $250 | $1,500 | $2,500 |
| Duration | Self-paced | 6 weeks | 10 weeks |
| Live Sessions | Not included | Weekly | Weekly + coaching |
| Projects | Guided exercises | Weekly assignments | Assignments + capstone |
| AI Training | Core modules | Core modules | Full AI track |
| Community | Yes | Yes + cohort channel | Yes + alumni circle |
| Certificates | Not included | Completion | Certified capstone |
| Instructor Feedback | Not included | Weekly | Weekly + written review |
| Coaching | Not included | Office hours | 3 × 1:1 sessions |
| Capstone | Not included | Not included | Yes, portfolio-ready |
Self-Paced
- Price
- $250
- Duration
- Self-paced
- Live Sessions
- Not included
- Projects
- Guided exercises
- AI Training
- Core modules
- Community
- Yes
- Certificates
- Not included
- Instructor Feedback
- Not included
- Coaching
- Not included
- Capstone
- Not included
Real-Time Cohort
- Price
- $1,500
- Duration
- 6 weeks
- Live Sessions
- Weekly
- Projects
- Weekly assignments
- AI Training
- Core modules
- Community
- Yes + cohort channel
- Certificates
- Completion
- Instructor Feedback
- Weekly
- Coaching
- Office hours
- Capstone
- Not included
AI Marketing CapstonePopular
- Price
- $2,500
- Duration
- 10 weeks
- Live Sessions
- Weekly + coaching
- Projects
- Assignments + capstone
- AI Training
- Full AI track
- Community
- Yes + alumni circle
- Certificates
- Certified capstone
- Instructor Feedback
- Weekly + written review
- Coaching
- 3 × 1:1 sessions
- Capstone
- Yes, portfolio-ready
Who it is for
Founders, solo marketers, and career switchers who want the full curriculum without a fixed schedule.
Outcomes
- A complete GTM plan for one product
- Positioning and messaging documents you can ship
- A working experimentation backlog
Syllabus
- 01Foundations of Silicon Valley marketingHow high-growth technology companies structure marketing, and the operating principles behind it.
- 02Positioning and messagingSegment selection, category framing, value proofs, and message testing.
- 03Go-to-market motionsProduct-led, sales-led, and hybrid motions — and how to choose.
- 04Growth loops and experimentationDesigning loops, prioritising tests, and reading results without fooling yourself.
- 05AI workflows for lean teamsResearch, content, and analysis workflows that multiply a small team.
Self-Paced questions
6 weeks, live
Real-Time Cohort
For professionals wanting live instruction.
$1,500per cohort
Join the Next CohortWho it is for
Product marketers, growth marketers, and marketing leads who want accountability, feedback, and peers.
Outcomes
- Reviewed positioning and GTM work
- A validated launch plan
- A peer network of operators
Syllabus
- 01Week 1 — Market and customer researchInterview design, synthesis, and turning research into decisions.
- 02Week 2 — Positioning workshopLive critique of your positioning and category story.
- 03Week 3 — Messaging and pricingMessage hierarchy, packaging, and willingness-to-pay tests.
- 04Week 4 — GTM and launch planningLaunch tiers, channel selection, and internal enablement.
- 05Week 5 — Growth experimentsLoop design, instrumentation, and experiment reviews.
- 06Week 6 — Metrics and reportingBuilding a marketing dashboard executives trust.
Real-Time Cohort questions
10 weeks, live + coaching
AI Marketing Capstone
The full program, with coaching and a portfolio-ready capstone.
$2,500per cohort
Enroll in the AI CapstoneWho it is for
Founders and senior marketers who want to leave with a complete AI-powered marketing system and proof of work.
Outcomes
- A complete AI-powered marketing strategy for your company
- A capstone project reviewed by instructors
- A certificate and portfolio artefacts
- 1:1 coaching on your specific growth constraint
Syllabus
- 01Weeks 1–6 — Real-Time Cohort curriculumThe full live cohort, including all assignments and feedback.
- 02Week 7 — AI research and segmentationBuilding an AI-assisted research pipeline and segment models.
- 03Week 8 — AI content and campaign systemsSystems that hold brand quality while multiplying output.
- 04Week 9 — Capstone buildAssemble your AI-powered marketing strategy end to end.
- 05Week 10 — Capstone review and coachingInstructor review, coaching session, and certification.
AI Marketing Capstone questions
Free resource
Free Guide: 25 Marketing Frameworks Used by Silicon Valley Companies
The positioning, pricing, launch, and growth frameworks we teach in the program — condensed into one practical guide.
Start Building Silicon Valley-Level Marketing Skills Today
Join founders, product marketers, and growth teams learning the systems behind the world's fastest-growing technology companies.
Enroll Now