All articlesGrowth Experiments
Erik LindqvistMay 4, 2026 · 7 min read
Fewer Growth Experiments, More Learning
Why high-performing teams run less tests than you think — and learn far more from each one.
Erik LindqvistMay 4, 2026 · 7 min readExperiment hygiene
A written hypothesis, a primary metric, a minimum detectable effect, and a pre-committed decision rule. Anything missing turns the result into a debate.
Bet sizing
Reserve most capacity for a small number of meaningful bets and keep a thin stream of cheap tests for learning about your audience.
Writing the learning down
A searchable experiment log is one of the highest-leverage assets a marketing team can own. It prevents the same test from being run three times in two years.
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- #Analytics
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