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Priya RamanJune 20, 2026 · 10 min read
A GTM Strategy You Can Build in Your First 90 Days
A week-by-week plan for arriving at a new company and shipping a defensible go-to-market strategy.
Priya RamanJune 20, 2026 · 10 min readDays 1–30: evidence gathering
Twenty customer conversations, five lost-deal reviews, and a full read of the funnel data. Write down what surprised you; that list becomes your strategy.
Days 31–60: choices
Choose the segment, the motion, and the two metrics you will be accountable for. A strategy that does not exclude anything is not a strategy.
Days 61–90: proof
Ship one launch and one experiment that test the strategy directly. Report the result publicly inside the company, whatever it says.
- #GTM
- #Leadership
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