All articlesPricing
Anna WhitfieldJune 9, 2026 · 7 min read
Running Pricing Experiments Without Breaking Customer Trust
How to test willingness to pay, packaging, and tiers while keeping existing customers on your side.
Anna WhitfieldJune 9, 2026 · 7 min readTest packaging before price
Most pricing pain is packaging pain. Before touching the number, check whether the tiers map to how value grows for the customer.
Methods that do not require live price changes
Van Westendorp surveys, conjoint studies, and sales-call framing tests give you signal without disturbing your installed base.
Grandfathering as a strategy
Announce early, grandfather generously, and explain the value added. Trust compounds like revenue does.
- #Pricing
- #Packaging
- #Monetisation
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